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When is the last time you said “yes” to a little adventure?

Yes, honey, let’s take that family camping trip we’ve been talking about for years.

Yes, I think I’ll get the old mountain bike out for a spin.

Why, yes, I will have the regular. No decaf today.

Whatever your level of adventure, we think “yes” should be the go-to answer. And with the right life insurance, it can be.

Life insurance gives you the confidence to spend less time worrying and more time living your life’s journey.

The basics of life insurance

The purpose of life insurance is to provide financial protection for your loved ones in the event you’re not longer there to do so.

Not a romantic thought, I know, but stick with me.

The way it works is relatively straightforward: you pay the insurance company a regular fee (called a premium).

If you pass away during your coverage period, the insurance company pays your family the amount agreed upon in your policy.

This payout can be used to cover the cost of funeral expenses, pay off debt, or replace your income once you’re gone. Its purpose is to lessen the financial burden of the ones you leave behind.

Filling the demand gap for insurance

According to the 2017 Insurance Barometer Study, 85% of participants agree that most people need life insurance, but only 59% actually have it.

That 26% difference may not sound like much, but considering there are over 320 million people in the United States, that means millions of people are underinsured and know it.

So why don’t these people just get life insurance? What’s stopping them?

We asked Melbourne O’Banion, co-founder and CEO of Bestow life insurance, and here’s what he had to say:

Most Americans view life insurance as a valuable financial product, yet millions remain uncovered due to legacy friction and complexity caused by the current model.

Historically, the process of obtaining life insurance was too convoluted and frustrating.

Ain’t nobody got time for that.

So most Americans just went without.

That is until O’Banion and his team created a solution to bridge the gap once and for all.

See Also: Yes, Even Millennials Need Life Insurance

How Bestow is changing the world of life insurance

Bestow is a life insurance tech company that’s taking this prehistoric industry by storm.

We set out to build a better model and solve this coverage gap. By developing new products and leveraging technology, we are introducing an entirely new way to make life insurance accessible and affordable for all.

With Bestow, you can get a term life insurance policy online in a matter of minutes.

No medical exam, no weird questions, and no commissioned agents mean lower monthly premiums. And since every Bestow policy has an A+ rated financial backing, you never have to worry about your policy not paying out.

Unlike its competitors, Bestow gives you a sliding scale and lets you choose your coverage based on how much you want to pay.

With plans as low as $2.50 per month, there’s an affordable policy for every budget.*

Get your first two months with Bestow at zero cost to you

Bestow’s national launch is January of 2018, but if you sign up for early access before then, you’ll receive your first two months of coverage on them.


Getting started is simple. Just visit Bestow’s website, enter your name, email, and ZIP Code, and you’re in.

Since Bestow’s policies are billed monthly, you can cancel or increase your coverage at any time.

Once you sign up, you’ll be added to the VIP list, which means you’ll be the first to know when Bestow goes live.

Life insurance is security for your family’s financial future

Knowing your loved ones are taken care of means you can waste less time protecting your life and more time enjoying it.

With Bestow, getting a life insurance policy has never been simpler or more affordable. All it takes is an Internet connection and a few minutes of your time.

A small price to pay for peace of mind.

Have you purchased life insurance? Why or why not? Let us know in the comments!

* Price reflects policy for a healthy, 25-year-old female.

Megan Robinson

Hi! I'm Megan. I'm a personal finance enthusiast on a mission to help millennial men and women understand and make more money. Along with writing and editing content, I work one-on-one with individuals as a financial and behavioral money coach.

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